Business Adm and Social Science
IEM502 International Business CI 15.0 ECTS credits
DENNA SIDA FINNS OCKSÅ PÅ SVENSKA
General information about studying at Luleå University
TIMEPERIOD: Q III
LANGUAGE: English
EXAMINER
Manucher Farhang Univ lekt
PREREQUISITES
Business Administration 30 credits.
IEM 500 and IEM 501.
COURSE AIM
The aim of the course is to provide the student with a deeper knowledge of:
- the principles, concepts and management of global marketing
- the strategy and management of the multinational enterprise
CONTENTS
Part I, Global Marketing, 7.5 credits,
covers the entire range of international marketing, beginning with start-up operations and exporting, continuing with new market entry considerations, and concluding with the international issues confronting global marketers. The course examines the international marketing of goods and services from a truly global perspective and emphasizes global marketing research and global product strategies.
Part II, International Business Strategy and Management, 7.5 credits
covers strategies used by organizations of multinational corporations; emphasizes both the theoretical and operational aspects; foreign direct investment; international transfer of technology; international human resource management; and organization and control of international operations.
TEACHING
EXAMINATION
Students will be graded on the basis of written examinations, research papers, case presentations and active class participation.
COURSE GRADE SCALE: U,G,VG
ITEMS AND CREDITS
Int Business IV, compulsory assignments 7.5 ECTS
Int Business III, compulsory assignments 7.5 ECTS
COURSE LITERATURE
Will be announced at a later date.
REMARKS
Last modified 97-03-05
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