Business Adm and Social Science

IEM315 Business Administration CI 15.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå University
TIMEPERIOD: Q III

LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
Business Administration B.

COURSE AIM
The aim of the course is to provide the student with a deeper knowledge in: - marketing research and its employment as a basis for decisions in industry - theories and their employment in the area of service marketing

CONTENTS
Item 1, Qualitative marketing research: The environment of marketing research, data collection, development of questionnaires, interview techniques and data analysis. Item 2, Service Marketing:Here the course covers the relationship between external, internal and interactive marketing, with a starting-point in traditional marketing theories.

TEACHING
Teaching will take the form of lectures and seminars, as well as compulsory group work and case analyses.

EXAMINATION
Item 1: Written test, group work and case analysis. Item 2: Written test, written group work and active seminar participation.
COURSE GRADE SCALE:

ITEMS AND CREDITS 
                                                            	7.5 ECTS
                                                            	7.5 ECTS

COURSE LITERATURE
Item 1 Zikmund, W.G (1991): Exploring Marketing Research, Dryden Press Chisnall, P.M (1991): the Essence of Marketing Research, Prentice Hall Reference book: Lekvall, P & Wahlbin, C (1993): Information för marknadsföringsbeslut, IHM Förlag AB Item 2: Grönroos, C (1993): Service Management - Ledning strategi och marknadsföring i servicekonkurrens, ISL Förlag Normann, R (1992): Service Management - Ledning och strategi i tjänsteproduktionen, Liber.

REMARKS
Last modified 97-03-05
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