Business Adm and Social Science
IEM312 Marketing Research 7.5 ECTS credits
DENNA SIDA FINNS OCKSÅ PÅ SVENSKA
General information about studying at Luleå University
TIMEPERIOD: QIII
LANGUAGE: English
EXAMINER
Esmail Salehi-Sangari Tf prof
PREREQUISITES
Business Administration, B-level
COURSE AIM
To provide a comprehensive illustration of the marketing research process in theory and its applications and role in the business decision-making process.
CONTENTS
The course is primarily designed on the qualitative approaches within marketing research.
With this perspecitve the following subject will be covered:
- marketing research environment
- how a research project should be planned
- data collection
- sampling
- questionaire design
- conducting interviews
- data processing
- experimental research methods
TEACHING
The course is designed on the basis of lectures, case studies, projects, and an exam.
EXAMINATION
COURSE GRADE SCALE:
ITEMS AND CREDITS
7.5 ECTS
COURSE LITERATURE
Zikmund W G (1991): Exploring Marketing Research. The Dryden Press
Chisnall P M(1991):The Essence of Marketing Research, Prentice Hall
Reference book
Lekvall P & Wahlbin C(1993): Information för marknadsföringsbeslut, IHM Förlag AB
Additional articles will be provided during the course.
REMARKS
Last modified 97-03-05
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