Business Adm and Social Science

IEM311 Services marketing 7.5 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå University
TIMEPERIOD: Q III

LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
Business Administration, B-level.

COURSE AIM
To provide the student with knowledge in the theories and applications in service marketing.

CONTENTS
The course covers service marketing from different angles. Construction as well as production, and marketing of services are all analysed. A central theme in the course is the connection between the needs of customers, development of services and quality in services.

TEACHING


EXAMINATION
Compulsary attendance in presentation of group projects.
COURSE GRADE SCALE:

ITEMS AND CREDITS 
                                                            	3.0 ECTS
Written exam                                                	4.5 ECTS

COURSE LITERATURE
Grönroos C(1993): Service Management - Ledning strategi och marknadsföring i servicekonkurrens, ISL Förlag. Normann R(1992): Service Management - Ledning och strategi i tjänsteproduktionen, Liber. Additional literature might occur.

REMARKS
Last modified 97-03-05
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