Business Adm and Social Science

IEM013 Introduction to Marketing 3.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå University
TIMEPERIOD: Q I

LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
Basic course of Business Administration (IEF001).

COURSE AIM
To give students an introduction to the basic concepts of marketing. Please note, this course is not providing the prerequisites for IEM002, IEM006,IEM010 and IEM015.

CONTENTS
The course is an introduction to marketing. The differences between consumer marketing, industrial marketing and service marketing will also be covered.

TEACHING
Lectures, seminars and a compulsory case study/project work.

EXAMINATION
Compulsory attendance in presentation of group projects.
COURSE GRADE SCALE: U,3,4,5

ITEMS AND CREDITS 
                                                            	0.7 ECTS
Written exam                                                	2.2 ECTS

COURSE LITERATURE
Axelsson, B (1996): Professionell marknadsföring, Studentlitteratur

REMARKS
Last modified 97-03-05
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