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Course Catalog 01/02


Business Adm and Social Science

IEM502 International Business CI 15.0 ECTS credits

TIMEPERIOD:
Q III

LANGUAGE:English

EXAMINER
Manucher Farhang Univ lekt


PREREQUISITES
International Business B or equivalent. If prerequisites not fullfilled contact academic advisor.

COURSE AIM
The aim of the course is to provide the student with a deeper knowledge of:
- the principles, concepts and management of global marketing
- the strategy and management of the multinational enterprise

CONTENTS
Part I, Global Marketing, 7.5 credits,
covers the entire range of international marketing, beginning with start-up operations and exporting, continuing with new market entry considerations, and concluding with the international issues confronting global marketers. The course examines the international marketing of goods and services from a truly global perspective and emphasizes global marketing research and global product strategies.

Part II, International Business Strategy and Management, 7.5 credits
covers strategies used by organizations of multinational corporations; emphasizes both the theoretical and operational aspects; foreign direct investment; international transfer of technology; international human resource management; and organization and control of international operations.

TEACHING
Lectures, seminars, supervision, group assignments, cases and project work.

EXAMINATION
Written test, group assignments, presentation of cases and project work. Presence during compulsory sessions is required.

COURSE GRADE SCALE: U,G,VG

ITEMS/CREDITS

Int Business IV, compulsory tests and assignments 7.50ECTS
Int Business III, compulsory tests and assignments 7.50ECTS

COURSE LITERATURE
It's available on the divisions homepage, at latest 3 weeks before the course starts.

REMARKS
Valid for the academic year 01/02.

Web Editor: Karin.Lindholm@dc.luth.se

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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 2001-12-17