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IEM027 Consumer Behavior in Cyberspace 6.0 ECTS credits | |
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TIMEPERIOD: Q II LANGUAGE:English EXAMINER Esmail Salehi-Sangari Tf prof PREREQUISITES IEM008 or equivalent. COURSE AIM Overall, the course will provide students with: - An understanding of today's Web consumers - An understanding of consumer behaviour in Cyberspace - Knowledge of the onlie consumer experience - An understanding or virtual communities - Knowledge in online retailing - Knowledge in creating online customer satisfaction CONTENTS The course will focus on the internal and external influences on consumer behaviour and how the knowledge of consumer behaviour in cyberspace influences the strategic marketing decisions that take place in both the on-line and off-line worlds. TEACHING The course is taught throughout format lectures as well as discussions of the literature and the use of practical examples during the lectures. The course will have its own interactive homepage. EXAMINATION A combination of written exams, individual assignments, as well as group projects will be given throughout the course. COURSE GRADE SCALE: U, 3, 4, 5 ITEMS/CREDITS | |
| Compulsory tests and assignments | 6.00ECTS |
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COURSE LITERATURE It's available on the divisions homepage, at latest 3 weeks before the course starts. REMARKS Students who do not personally register for the course or contacts the examiner or teacher for the course during the first two sessions will lose their reservation for the course. |
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