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IEM011 Marknadsföring för utbytesstudenter 3.0 poäng | |
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ÄMNE (enl SCB) Industriell marknadsföring NIVÅ/DJUP A G PROGRAM/TIDSPERIOD Valbar / Lp 1 SPRÅK: Engelska EXAMINATOR Lennart Persson Univ lekt FASTSTÄLLD This syllabus was ratified on February 23, 2001 and is valid from Fall Semester 2001. FÖRKUNSKAPSKRAV None except general SYFTE/MÅL The aim of the course is to provide a basic understanding of marketing concepts. INNEHÅLL This course is basically designed for the foreign guest student majoring in engineering, preparing them to take other advanced marketing courses. The course deals mainly with the major concepts of marketing (i.e. Pricing, Product, Promotion and Distribution). UNDERVISNING Lectures, seminars, group assignments and cases. EXAMINATION Written test, group assignments and presentation of cases. Presence during compulsory sessions is required. KURSENS BETYGSKALA: U 3 4 5 MOMENT/PROV | |
| Obligatoriska prov och uppgifter | 3.0poäng |
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LITTERATUR It´s available on the divisions homepage, at latest 3 weeks before the course starts.
Senast reviderad litteratur:
2001-02-23
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| Universitetet | Student | Forskning | Sök | Kontakta oss | In English |
 LULEÅ TEKNISKA UNIVERSITET Universitetsområdet, Porsön, 971 87 Luleå. Tel. 0920-91 000, fax 0920-91 399 |