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IEM011 Principle of Marketing for Non-Business Majors 4.5 ECTS credits | |
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TIMEPERIOD: Q I LANGUAGE:English EXAMINER Lennart Persson Univ lekt PREREQUISITES None except general. COURSE AIM The aim of the course is to provide a basic understanding of marketing concepts. CONTENTS This course is basically designed for the foreign guest student majoring in engineering, preparing them to take other advanced marketing courses. The course deals mainly with the major concepts of marketing (i.e. Pricing, Product, Promotion and Distribution). TEACHING Lectures, seminars, group assignments and cases. EXAMINATION Written test, group assignments and presentation of cases. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, 3, 4, 5 ITEMS/CREDITS | |
| Compulsory tests and assignments | 4.50ECTS |
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COURSE LITERATURE It's available on the divisions homepage, at latest 3 weeks before the course starts. |
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