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IEM337 Industrial Product Development 7.5 ECTS credits | |
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TIMEPERIOD: Q III LANGUAGE:English EXAMINER Esmail Salehi-Sangari Tf prof PREREQUISITES Business Adminstration C I with marketing focus or equivalent. For T-sector students IEF001, IEM008 and IEM002 or equivalent. COURSE AIM The objective is to provide knowledge and understanding regarding the development of new industrial products and how they are commercialized. CONTENTS Industrial product development will be presented as a process supporting the business process of the company. The different phases of the process will be identified, and it will be discussed how they can be organized and managed as projects. The important role of R&D will be discussed, and examples will be given on how new technologies may be used as poweful competitive measures. Finally, the links with industrial marketing will be emphasized, not least with regard to how new customer values shall be explored commercially. TEACHING Lectures, project work with supervision. EXAMINATION Written test, project work and participation in compulsory events. COURSE GRADE SCALE: U, G, VG ITEMS/CREDITS | |
| Written test, project work and participation in compulsory e | 7.50ECTS |
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COURSE LITERATURE To be announced later. REMARKS Participation at first lecture is compulsory. Absentees will loose their places to other students. |
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