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IEM327 Marketing Management 7.5 ECTS credits | |
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TIMEPERIOD: Q I LANGUAGE: EXAMINER Esmail Salehi-Sangari Tf prof PREREQUISITES Business Adminsitration C, marketing or equivalent. COURSE AIM The aim of the course is to - expand participants practical decision making skills by requiring them to make and defend marketing decisions in the context of realistic problem situations with limited information. - develop a disciplined approach to analysis of marketing situations. CONTENTS The course deals with the management of the marketing function. The primary objectives of the course are to introduce the concepts and theories underlying marketing decision making, and to provide the skills to analyze and understand complex marketing situations. TEACHING Lectures, seminars, supervision and cases. EXAMINATION Written test, presentation of cases. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, G, VG. ITEMS/CREDITS | |
| Compulsory tests and assignments | 7.50ECTS |
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COURSE LITERATURE To be announced later. REMARKS |
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