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IEM326 Relationship Marketing 7.5 ECTS credits | |
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TIMEPERIOD: Q I LANGUAGE:Swedish EXAMINER Håkan Perzon Univ lekt PREREQUISITES Business Administration C, marketing or equivalent. COURSE AIM The aim of the course is to - provide extended knowledge in marketing - provide knowledge about how organizations can create and develop relations to suppliers, customers and other actors and how these relations will influence the development of marketing strategies of the organization. CONTENTS The course integrates different areas of knowledge within marketing, such as service marketing, industrial marketing and international marketing. The course focus the relations of organizations and their effects on profitability, competition, market planning and strategic decision making. TEACHING Lectures, seminars, supervision, cases and project work. EXAMINATION Written test, presentation of cases and project work. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, G, VG. ITEMS/CREDITS | |
| Compulsory tests and assignments | 7.50ECTS |
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COURSE LITERATURE To be announced later. REMARKS |
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