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Course Catalog 1998/99


Business Adm and Social Science

IEM333 Principles of Marketing 7.5 ECTS credits

TIMEPERIOD:
QII

LANGUAGE:

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
None except general.

COURSE AIM
The aim of the course is that the student should obtain basic knowledge in marketing management.

CONTENTS
The course provides a basic knowledge in marketing management, primarily from the view of consumer markets. The course also consists of an introduction of industrial marketing and service marketing.

TEACHING
Lectures, seminars, supervision, group assignments and cases.

EXAMINATION
Written test, group assignments, presentation of cases. Presence during compulsory sessions is required.
COURSE GRADE SCALE: U, G, VG

ITEMS/CREDITS
Compulsory tests and assignments 7.50ECTS

COURSE LITTERATURE
To be announced later.

Valid for school year 1998/99.
Latest version:http://www.luth.se/stuka

Web Editor: Birgitta.Hakansson@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1998-08-28