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Course Catalog 1998/99


Business Adm and Social Science

IEM326 Relationship Marketing 7.5 ECTS credits

TIMEPERIOD:
Q II

LANGUAGE:Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
Business Administration B or equivalent.

COURSE AIM
The aim of the course is to - provide extended knowledge in marketing - provide knowledge about how organizations can create and develop relations to suppliers, customers and other actors and how these relations will influence the development of marketing strategies of the organization.

CONTENTS
The course integrates different areas of knowledge within marketing, such as service marketing, industrial marketing and international marketing. The course focus the relations of organizations and their effects on profitability, competition, market planning and strategic decision making.

TEACHING
Lectures, seminars, supervision, cases and project work.

EXAMINATION
Written test, presentation of cases and project work. Presence during compulsory sessions is required.
COURSE GRADE SCALE: U, G, VG.

ITEMS/CREDITS
Compulsory tests and assignments 7.50ECTS

COURSE LITTERATURE
To be announced later.

Valid for school year 1998/99.
Latest version:http://www.luth.se/stuka

Web Editor: Birgitta.Hakansson@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1998-08-28