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IEM012 Marketing Research 6.0 ECTS credits |
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TIMEPERIOD: Q I LANGUAGE:English EXAMINER Esmail Salehi-Sangari Tf prof PREREQUISITES IEM008 or equivalent. COURSE AIM The aim of the course is to provide theoretical knowledge concerning marketing research and simultaneous provide understanding and skills concerning itŐs application as a provider of information for business decision making. CONTENTS The course focus the qualitative aspects of marketing research. The course include items such as: the environment of marketing research - problem identification - research design - data collection - questionnaire construction - interview technique - data analysis - communication of results. TEACHING Lectures, seminars, supervision, group assignments, cases and project work. EXAMINATION Written test, group assignments, presentation of cases and project work. Presence during compulsory sessions is required. COURSE GRADE SCALE: U,3,4,5 ITEMS/CREDITS |
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COURSE LITTERATURE To be announced later. |
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