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IEM022 Seminars in Industrial Marketing 6.0 ECTS credits | |
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TIMEPERIOD: Q IV LANGUAGE:English/Swedish EXAMINER Esmail Salehi-Sangari Tf prof PREREQUISITES IEM008, IEM002 and IEM006 or equivalent. The number of students is restricted. Students who have elected to write their final thesis in Industrial Marketing will be given priority to this course. COURSE AIM The aim of the course is to provide students with extended knowledge in the field of industrial marketing by focusing on the theoretical foundations and models that will be employed by students in their final thesis. CONTENTS The course is designed as a series of lectures and seminars. Initially general areas of theory will be covered, followed by an individual focus on theoretical concepts selected for the final thesis. TEACHING Lectures, seminars, supervision and group assignments. EXAMINATION Group assignments. Presence during compulsory sessions is required. COURSE GRADE SCALE: U,3,4,5 ITEMS/CREDITS | |
| Written and oral Presentations | 6.00ECTS |
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COURSE LITTERATURE To be announced later. |
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