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IEM018 Relationship Marketing 6.0 ECTS credits | |
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TIMEPERIOD: QII LANGUAGE:Swedish EXAMINER H Perzon Univ adj PREREQUISITES IEM008 and IEM002 or equivalent. COURSE AIM The aim of the course is to - provide extended knowledge in marketing - provide knowledge about how organisations can create and develop relations to suppliers, customers and other actors and how these relations will influence the development of marketing strategies of the organization. CONTENTS The course integrates different areas of knowledge within marketing, such as service marketing, industrial marketing and international marketing. The course focus the relations of organizations and their effects on profitability, competition, market planning and strategic decision making, from a theoretical as well as applied perspective. The latter in the form of projects in co-operation with industry. TEACHING Lectures, seminars, supervision, cases and project work. EXAMINATION Written test, presentation of cases and project work. Presence during compulsory sessions is required. COURSE GRADE SCALE: U,3,4,5 ITEMS/CREDITS | |
| Compulsory tests and assignments | 6.00ECTS |
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COURSE LITTERATURE To be announced later. |
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