Luleå University of Technology
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Course Catalog 1998/99


Business Adm and Social Science

IEM008 Principles of Marketing 6.0 ECTS credits

TIMEPERIOD:
Q I, Q IV

LANGUAGE:Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
None except general.

COURSE AIM
To provide the student with a basic knowledge in marketing.

CONTENTS
Course item Extent
Basic marketing 80%
Industrial Marketing 10%
Service Marketing 10%
The course provides basic knowledge in marketing, based primarily on consumer marketing. An introduction to industrial and service marketing is also provided.


TEACHING
Lectures, seminars, supervision, group assignments and cases.

EXAMINATION
Written test, group assignments and presentation of cases. Presence during compulsory sessions is required.
COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS
Compulsory tests and assignments 6.00ECTS

COURSE LITTERATURE
To be announced later.

Valid for school year 1998/99.
Current version this school year:http://www.luth.se/stuka

Web Editor: Karin.Lindholm@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1998-12-16