Business Adm and Social Science

IEM607 Business Administration A II 15.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå University
TIMEPERIOD: Q III-IV

LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
Business Administration AI, 15 credits.

COURSE AIM
To give the student: - a knowledge of the principles of marketing.

CONTENTS
Part I: Part II: Principles of marketing, (primarily consumer markets). An introduction to industrial marketing and service marketing will be covered.

TEACHING


EXAMINATION

COURSE GRADE SCALE:

ITEMS AND CREDITS 
                                                            	1.5 ECTS
                                                            	6.0 ECTS
                                                            	1.5 ECTS
                                                            	6.0 ECTS

COURSE LITERATURE
Part I: Lönnqvist R (1995): Internredovisning, Studentlitteratur. Lönnqvist R (1995): Internredovisning övningar, Studentlitteratur. Olsson U E (red) (1995): Kalkylering för produkter och investeringar, Studentlitteratur. KarŽn/Ljunggren/Öström (1994): Kalkylering för produkter och investeringar övningsbok, Studentlitteratur. IES: kompendium budgetering. Part II: Kotler, Armstrong, Saunders & Wong (1996): Principles of marketing, the European Edition, Prentice Hall. Referenceliterature Feurst, O & Flodhammar, Å (1995): Engelsk/Svensk ordlista i marknadsföring, Liber-Hermods.

REMARKS
Last modified 97-03-05
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