Engelska Studiehandboken kurser

Business Adm and Social Science

IEM329 7.5 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q III

LANGUAGE:

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES

COURSE AIM

CONTENTS
The course considers the following areas: á Environmental factors in international marketing á International markets á Market decisions in international marketing á Planning and control The course considers market assessments prior to entrance on a market i.e. assessment of market potential and export estimation. Internationalization at different stages of development from first export to global activities with alternative modes of operation. Export of services, system selling, environmental and market knowledge, international market communication, negotiations and inter cultural communication.

TEACHING
Lectures, case studies and project work

EXAMINATION
Written examination, case studies, written and oral presentations.
COURSE GRADE SCALE: U, G, VG

ITEMS/CREDITS


Assignment report, written exam                             	7.5ECTS

COURSE LITTERATURE
To be announced later

REMARKS

Last modified : 97-12-02

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