Engelska Studiehandboken kurser

Business Adm and Social Science

IEM327 7.5 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q II

LANGUAGE:

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES

COURSE AIM
The aim of the course is to - expand participants practical decision making skills by requiring them to make and defend marketing decisions in the context of realistic problem situations with limited information. - develop a disciplined approach to analysis of marketing situations.

CONTENTS
The course deals with the management of the marketing function. The primary objectives of the course are to introduce the concepts and theories underlying marketing decision making, and to provide the skills to analyze and understand complex marketing situations.

TEACHING
Lectures, and case studies.

EXAMINATION
Written exam, case study presentations, and class participation.
COURSE GRADE SCALE: U, G, VG.

ITEMS/CREDITS


Project work                                                	3.0ECTS
Written exam                                                	4.5ECTS

COURSE LITTERATURE
Philip Kotler, Marketing Management: Analysis, Planning, Implementation, and Control. Prentice-Hall, 9th Edition, 1997. Additional literature will be added.

REMARKS

Last modified : 97-12-02

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