Business Adm and Social Science
IEM320 Marketing Research 7.5 ECTS credits
DENNA SIDA FINNS OCKSÅ PÅ SVENSKA
General information about studying at Luleå University
TIMEPERIOD:
LANGUAGE: English/Swedish
EXAMINER
Esmail Salehi-Sangari Tf prof
PREREQUISITES
COURSE AIM
The aim of the course is to provide theoretical knowledge concerning marketing research and simultaneous provide understanding and skills concerning itŐs application as a provider of information for business decision making.
CONTENTS
The course focus the qualitative aspects of marketing research. The course include items such as: the environment of marketing research - problem identification - research design - data collection - questionnaire construction - interview technique - data analysis - communication of results.
TEACHING
Lectures, cases, seminars and project work.
EXAMINATION
Written test, case studies and project work. Presence at compulsory seminars.
COURSE GRADE SCALE: U,G,VG
ITEMS AND CREDITS
Compulsory Assignments 7.5 ECTS
COURSE LITERATURE
Zikmund W G (1991): Exploring Marketing Research. The Dryden Press
Chisnall P M(1991):The Essence of Marketing Research, Prentice Hall
Reference book Lekvall P & Wahlbin C(1993): Information för marknadsföringsbeslut, IHM Förlag AB
Articles might be added
REMARKS
Last modified 97-03-05
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