Business Adm and Social Science

IEM319 Relationship Marketing 15.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå University
TIMEPERIOD:

LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES


COURSE AIM
The aim of the course is to - provide extended knowledge in marketing - provide knowledge about how organizations can create and develop relations to suppliers, customers and other actors and how these relations will influence the development of marketing strategies of the organization.

CONTENTS
The course integrates different areas of knowledge within marketing, such as service marketing, industrial marketing and international marketing. The course focus the relations of organizations and their effects on profitability, competition, market planning and strategic decision making.

TEACHING
Lectures, case studies and project work

EXAMINATION
Written exam, case study presentations and project work.
COURSE GRADE SCALE: U,G,VG

ITEMS AND CREDITS 
Projects                                                    	4.5 ECTS
Cases                                                       	3.0 ECTS
Written exam                                                	7.5 ECTS

COURSE LITERATURE
Gummesson, E. (1995): Relationsmarknadsföring: Från 4P till 30R. Liber-Hermods, ISBN 91-23-01307-9. Christopher, M., Payne, A: & Ballantyne, D. (1991): Relationship Marketing. Butterworth-Heineman Ltd. ISBN 0-7506-0978-8. Reference literature: Grönroos, C. (1996): Marknadsföring i tjänsteföretag. Liber-Hermods. ISBN 1-23-01363-X. Additional literature will be added.

REMARKS
Last modified 97-03-05
Back to departement menu