Business Adm and Social Science

IEM012 Marketing Research 6.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå University

TIMEPERIOD: Q I

LANGUAGE: English

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
Principles of Marketing

COURSE AIM
The aim of the course is to provide theoretical knowledge concerning marketing research and simultaneous provide understanding and skills concerning itŐs application as a provider of information for business decision making.

CONTENTS
The course focus the qualitative aspects of marketing research. The course include items such as: the environment of marketing research - problem identification - research design - data collection - questionnaire construction - interview technique - data analysis - communication of results.

TEACHING
Lectures, cases, seminars and project work.

EXAMINATION
Written test, case studies and project work. Presence at compulsory seminars.
COURSE GRADE SCALE: U,3,4,5

ITEMS AND CREDITS



COURSE LITERATURE
Zikmund W G (1991): Exploring Marketing Research. The Dryden Press Chisnall P M(1991):The Essence of Marketing Research, Prentice Hall Reference book Lekvall P & Wahlbin C(1993): Information för marknadsföringsbeslut, IHM Förlag AB Articles might be added

REMARKS

Last modified 97-03-05
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