Business Adm and Social Science
IEM011 Principle of Marketing for Non-Business Majors 4.5 ECTS credits
DENNA SIDA FINNS OCKSÅ PÅ SVENSKA
General information about studying at Luleå University
TIMEPERIOD: Q I
LANGUAGE: English
EXAMINER
Esmail Salehi-Sangari Tf prof
PREREQUISITES
None
COURSE AIM
The aim of the course is to provide a basic understanding of marketing concepts.
CONTENTS
This course is basically designed for the foreign guest student majoring in engineering, preparing them to take other advanced marketing courses. The course deals mainly with the major concepts of marketing (i.e. Pricing, Product, Promotion and Distribution).
TEACHING
Teaching is in the form of lectures and seminars where course contents will be presented and discussed.
EXAMINATION
Case studies and exam will be the means of assessment of studentsŤ knowledge.
COURSE GRADE SCALE: U,G
ITEMS AND CREDITS
Compulsory assignments 4.5 ECTS
COURSE LITERATURE
Kotler,Armstrong,Saunders, Wong(1996): Principles of Marketing, the European edition.
REMARKS
Last modified 97-03-05
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