Business Adm and Social Science

IEM008 Principles of Marketing 6.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå University
TIMEPERIOD: Q I, Q IV

LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
None

COURSE AIM
To provide the student with a basic knowledge in marketing.

CONTENTS
Course item Extent Basic marketing 80% Industrial Marketing 10% Service Marketing 10% The course provides basic knowledge in marketing, based primarily on consumer marketing. An introduction to industrial and service marketing is also provided.

TEACHING
Teaching consists of lectures and presentations of assignments. Presence during presentations and preparations of assignments are compulsory.

EXAMINATION
Written examination and assignments. Written exams will be handled in accordance with alternative A in "Regler för tentamen".
COURSE GRADE SCALE: U,3,4,5

ITEMS AND CREDITS 
Required assignment                                         	1.5 ECTS
Written exam                                                	4.5 ECTS

COURSE LITERATURE
Kotler, Armstrong, Saunders & Wong (1996): Principles of Marketing,The European edition, Prentice Hall.

REMARKS
Last modified 97-03-05
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