Business Adm and Social Science
IEM006 International Marketing 6.0 ECTS credits
DENNA SIDA FINNS OCKSÅ PÅ SVENSKA
General information about studying at Luleå University
TIMEPERIOD: Q III
LANGUAGE: English/Swedish
EXAMINER
Manucher Farhang Univ lekt
PREREQUISITES
COURSE AIM
The aim of the course is to:
- provide knowledge of the global marketing environment
- study the factors that motivate a firm to go international
- learn the process of assessing potential foreign markets from a firm's perspective
- provide knowledge of how to build a foreign marketing strategy for a company and discuss the process of how
to implement and manage this strategy.
CONTENTS
The course considers the following areas:
á Environmental factors in international marketing
á International markets
á Market decisions in international marketing
á Planning and control
The course considers market assessments prior to entrance on a market i.e. assessment of market potential and export estimation. Internationalization at different stages of development from first export to global activities with alternative modes of operation. Export of services, system selling, environmental and market knowledge, international market communication, negotiations and inter cultural communication.
TEACHING
Teaching will take the form of lectures, as well as group case study work. The course is normally taught in Swedish but might be taught in English (contact div of Industrial Marketing).
EXAMINATION
Written examination, case studies, written and oral presentations.
COURSE GRADE SCALE: U,3,4,5
ITEMS AND CREDITS
Compulsory assignments 3.0 ECTS
Written exam 3.0 ECTS
COURSE LITERATURE
To be announced later
REMARKS
Last modified 97-03-05
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