Business Adm and Social Science
IEF315 Business Administration AII 15.0 ECTS credits
DENNA SIDA FINNS OCKSÅ PÅ SVENSKA
General information about studying at Luleå University
TIMEPERIOD: Q II
LANGUAGE: Swedish
EXAMINER
Inger Bergström Univ lekt
PREREQUISITES
COURSE AIM
The aim of the course is that the student should
- understand theories and principles concerning management control and management accounting
- be able to handle different profitability analysis models
- be knowledgeable about profit-and-loss budgeting, and other budgeting techniques
- obtain basic knowledge in marketing management
CONTENTS
Part 1, Management Control II, 7,5 credits
This part of the course deals with different methods and models for profitability planning. In management accounting, focus is on the development of profitability analysis models and follow-up of budgets. In budgeting, aspects related to preformance measurement are dealt with.
Part 2, Marketing Management, 7,5 credits
The course provides a basic knowledge in marketing management, primarily from the view of consumer markets. The course also consists of an introduction of industrial marketing and service marketing.
TEACHING
EXAMINATION
COURSE GRADE SCALE:
ITEMS AND CREDITS
Marketing Management, required assignments 1.5 ECTS
Marketing Management, Written exam 6.0 ECTS
Management Control II - required assignments 1.5 ECTS
Management Control II - Written exam 6.0 ECTS
COURSE LITERATURE
Part I:
Adophsson J (1995): Strategi för intern styrning, Liber-Hermods
Hansson S/Nilsson S-Å (1994): Produktkalkylering, Liber-Hermods
Öström B (1989): Ekonomistyrning "Övning i kalkylering", Studentlitteratur
IES: kompendium budgetering
Part II:
Kotler, Armstrong, Saunders & Wong (1996): Principles of marketing, The European edition, Prentice Hall.
Reference books
Feurst, O & Flodhammar, Å (1995): Engelsk/Svensk ordlista i marknadsföring, Liber-Hermods.
REMARKS
Last modified 97-03-05
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