Engelska Studiehandboken kurser
Business Adm and Social Science
IEM607 Business Administration A II 15.0 ECTS credits
DENNA SIDA FINNS OCKSÅ PÅ SVENSKA
General information about studying at Luleå university
TIMEPERIOD: Q III-IV
LANGUAGE: Swedish
EXAMINER
Esmail Salehi-Sangari Tf prof
PREREQUISITES
Business Administration AI, 15 credits.
COURSE AIM
To give the student:
- a knowledge of the principles of marketing.
CONTENTS
Part I:
Part II:
Principles of marketing, (primarily consumer markets). An introduction to industrial marketing and service marketing will be covered.
TEACHING
EXAMINATION
COURSE GRADE SCALE:
ITEMS/CREDITS
1.5ECTS
6.0ECTS
1.5ECTS
6.0ECTS
COURSE LITTERATURE
Part I:
Lönnqvist R (1995): Internredovisning, Studentlitteratur.
Lönnqvist R (1995): Internredovisning övningar, Studentlitteratur.
Olsson U E (red) (1995): Kalkylering för produkter och investeringar, Studentlitteratur.
KarŽn/Ljunggren/Öström (1994): Kalkylering för produkter och investeringar övningsbok, Studentlitteratur.
IES: kompendium budgetering.
Part II:
Jobber, D (1995): Principles and Practice of Marketing, McGraw-Hill.
REMARKS
Last modified : 97-09-25
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