Engelska Studiehandboken kurser

Business Adm and Social Science

IEM322 Consumer Behavior 7.5 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD:

LANGUAGE: English

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES

COURSE AIM
The aim of the course is to - provide the students with an introduction to different theories concerning consumer behavior - provide knowledge about how environmental factors influences consumer behavior - provide knowledge about individual processes that influences consumer behavior - provide knowledge about how consumer behavior can be studied from different perspectives.

CONTENTS
The course focus internal and external influences on consumer behavior and how knowledge about consumer behavior influence design of marketing strategies. The course also focus differences in consumer behavior among different cultures

TEACHING
Lectures and seminars. The course is taught in English.

EXAMINATION
Written examination, group assignments and participation in group discussions.
COURSE GRADE SCALE: U,G,VG

ITEMS/CREDITS


Assignments                                                 	3.0ECTS
Written exam                                                	4.5ECTS

COURSE LITTERATURE
Solomon, M R: Consumer Behavior, International 3rd edition, Prentice Hall

REMARKS

Last modified : 97-09-25

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