Engelska Studiehandboken kurser

Business Adm and Social Science

IEM316 Business Administration DI 15.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q III

LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
Business Administration C.

COURSE AIM
The aim of the course is to provide deeper knowledge about: - marketing research and its employment as base for decisions in industry - theories and theif employment in the area of service marketing

CONTENTS
Item 1, Qualitative marketing research: The environment of marketing research, data collection, development of questionnaires, interview techniques, data analysis. Item 2, Service Marketing. Here the course covers the relationship between external, internal and interactive marketing, with a starting-point in traditional marketing theories.

TEACHING
Teaching will take the form of lectures and seminars, as well as compulsory group work and case analyses.

EXAMINATION
Item 1: Written test, group work and case analysis. Item 2: Written test, written group work and active seminar participation.
COURSE GRADE SCALE:

ITEMS/CREDITS


                                                            	7.5ECTS
                                                            	7.5ECTS

COURSE LITTERATURE
Item 1 Zikmund, W.G (1991): Exploring Marketing Research, Dryden Press Chisnall, P.M (1991): the Essence of Marketing Research, Prentice Hall Reference book: Lekvall, P & Wahlbin, C (1993): Information för marknadsföringsbeslut, IHM Förlag AB Item 2: Grönroos, C (1993): Service Management - Ledning strategi och marknadsföring i servicekonkurrens, ISL Förlag Normann, R (1992): Service Management - Ledning och strategi i tjänsteproduktionen, Liber.

REMARKS

Last modified : 97-06-05 by Jan Lindberg

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