Engelska Studiehandboken kurser

Business Adm and Social Science

IEM312 Marketing Research 7.5 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: QIII

LANGUAGE: English

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
Business Administration, B-level

COURSE AIM
To provide a comprehensive illustration of the marketing research process in theory and its applications and role in the business decision-making process.

CONTENTS
The course is primarily designed on the qualitative approaches within marketing research. With this perspecitve the following subject will be covered: - marketing research environment - how a research project should be planned - data collection - sampling - questionaire design - conducting interviews - data processing - experimental research methods

TEACHING
The course is designed on the basis of lectures, case studies, projects, and an exam.

EXAMINATION

COURSE GRADE SCALE:

ITEMS/CREDITS


                                                            	7.5ECTS

COURSE LITTERATURE
Zikmund W G (1991): Exploring Marketing Research. The Dryden Press Chisnall P M(1991):The Essence of Marketing Research, Prentice Hall Reference book Lekvall P & Wahlbin C(1993): Information för marknadsföringsbeslut, IHM Förlag AB Additional articles will be provided during the course.

REMARKS

Last modified : 97-06-05 by Jan Lindberg

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