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IEM613 Principles of marketing 7.5 ECTS credits | |
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TIMEPERIOD: Q IV LANGUAGE:Swedish EXAMINER Lennart Persson Univ lekt PREREQUISITES None except general. COURSE AIM The aim of the course is that the student should obtain basic knowledge in marketing. CONTENTS Principles of marketing, (primarily consumer markets). An introduction to industrial marketing and service marketing will be covered. TEACHING EXAMINATION Written test, group assignments and presentation of cases. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, G, VG ITEMS/CREDITS | |
| Compulsory tests and assignments | 7.50ECTS |
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COURSE LITERATURE To be announced later. REMARKS |
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