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IEM504 International Business DI 15.0 ECTS credits | |
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TIMEPERIOD: QI LANGUAGE:English EXAMINER Manucher Farhang Univ lekt PREREQUISITES International Business C or equivalent. If prerequisites not fullfilled contact academic advisor. COURSE AIM The aim of the course is: - to provide a deeper knowledge of research methodology and international marketing research techniques - to provide knowledge of the multinational corporate strategies and international managerial issues CONTENTS Part I of the course deals with advanced research methods with special emphasis on international marketing reserach techniques. Design and structure of research, data collection methods, data processing and analysis are covered in this module. Part II of the course deals with models and theories of the multinational enterprise; planning, organizing and implementing strategies for international operations and organizational behavior in international management. TEACHING Lectures, seminars, supervision, group assignments, cases and project work. EXAMINATION Written test, group assignments, presentation of cases and project work. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, G, VG ITEMS/CREDITS | |
| Int. business strategy and management, compulsory assignm. | 12.00ECTS |
| Research meth. and internat. marketing research,comp assign. | 3.00ECTS |
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COURSE LITERATURE It's available on the divisions homepage, at latest 3 weeks before the course starts. REMARKS |
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