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Course Catalog 01/02


Business Adm and Social Science

IEM504 International Business DI 15.0 ECTS credits

TIMEPERIOD:
QI

LANGUAGE:English

EXAMINER
Manucher Farhang Univ lekt


PREREQUISITES
International Business C or equivalent. If prerequisites not fullfilled contact academic advisor.

COURSE AIM
The aim of the course is:
- to provide a deeper knowledge of research methodology and international marketing
research techniques
- to provide knowledge of the multinational corporate strategies and international managerial
issues

CONTENTS
Part I of the course deals with advanced research methods with special emphasis on international marketing reserach techniques. Design and structure of research, data collection methods, data processing and analysis are covered in this module.
Part II of the course deals with models and theories of the multinational enterprise; planning, organizing and implementing strategies for international operations and organizational behavior in international management.

TEACHING
Lectures, seminars, supervision, group assignments, cases and project work.

EXAMINATION
Written test, group assignments, presentation of cases and project work. Presence during compulsory sessions is required.

COURSE GRADE SCALE: U, G, VG

ITEMS/CREDITS
Int. business strategy and management, compulsory assignm. 12.00ECTS
Research meth. and internat. marketing research,comp assign. 3.00ECTS

COURSE LITERATURE
It's available on the divisions homepage, at latest 3 weeks before the course starts.

REMARKS


Valid for the academic year 01/02.

Web Editor: Karin.Lindholm@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 2001-12-17