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Course Catalog 01/02


Business Adm and Social Science

IEM343 Consumer Behavior in Cyberspace 7.5 ECTS credits

TIMEPERIOD:
Q II

LANGUAGE:English

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
IEM333 or equivalent.

COURSE AIM
Overall, the course will provide students with:
- An understanding of today's Web consumers
- An understanding of consumer behaviour in Cyberspace
- Knowledge of the onlie consumer experience
- An understanding or virtual communities
- Knowledge in online retailing
- Knowledge in creating online customer satisfaction

CONTENTS
The course will focus on the internal and external influences on consumer behaviour and how the knowledge of consumer behaviour in cyberspace influences the strategic marketing decisions that take place in both the on-line and off-line worlds.

TEACHING
The course is taught throughout format lectures as well as discussions of the literature and the use of practical examples during the lectures. The course will have its own interactive homepage.

EXAMINATION
Grading scale: U (fail), G (pass) or VG (high pass).
A combination of written exams, individual assignments, as well as group projects will be given throughout the course.
COURSE GRADE SCALE: U, G, VG

ITEMS/CREDITS
Compulsory tests and assignments 7.50ECTS

COURSE LITERATURE
It's available on the divisions homepage, at latest 3 weeks before the course starts.

REMARKS
Students who do not personally register for the course or contacts the examiner or teacher for the course during the first two sessions will lose their reservation for the course.

Valid for the academic year 01/02.

Web Editor: Karin.Lindholm@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 2001-12-17