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IEM338 Business Adm. CI:1 Service Marketing, Tourism and Leisure 7.5 ECTS credits | |
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TIMEPERIOD: Q 3 LANGUAGE:Swedish EXAMINER Lennart Persson Univ lekt PREREQUISITES ISI302 and IEM323 or equivalent. COURSE AIM The course aim is to give students knowledge of the specific marketing problems within the area of tourism and leisure. CONTENTS The course deals with the specific marketing problems within the area of leisure and tourism. The specific characteristics of business operating within the area of leisure and tourism and the boundary spanning marketing problems facing these businesses are matters delt with. Areas of concern in this course are for example service, tourism and cultural marketing. TEACHING Lectures / lessons and seminars EXAMINATION Students will be graded on project work and written examination. The students are required to actively participate in lessons and during serminars. COURSE GRADE SCALE: U, G, VG ITEMS/CREDITS | |
| Service Marketing, compulsory tests and assignments | 7.50ECTS |
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COURSE LITERATURE To be announced later. REMARKS |
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