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IEM333 Principles of Marketing 7.5 ECTS credits | |
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TIMEPERIOD: Q II, IV LANGUAGE:Swedish EXAMINER Lennart Persson Univ lekt PREREQUISITES None except general. COURSE AIM The aim of the course is that the student should obtain basic knowledge in marketing. CONTENTS The course provides a basic knowledge in marketing, primarily from the view of consumer markets. The course also consists of an introduction of industrial marketing and service marketing. TEACHING Lectures, seminars, supervision, group assignments and cases. EXAMINATION Written test, group assignments, presentation of cases. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, G, VG ITEMS/CREDITS | |
| Compulsory tests and assignments | 7.50ECTS |
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COURSE LITERATURE It's available on the divisions homepage, at latest 3 weeks before the course starts. REMARKS |
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