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IEM326 Relationship Marketing 7.5 ECTS credits | |
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TIMEPERIOD: Q I LANGUAGE:Swedish EXAMINER Esmail Salehi-Sangari Tf prof PREREQUISITES Courses for C-level marketing (IEM328 and IEM329) passed and C-level thesis in marketing started, or equivalent. If prerequisites not fulfilled contact academic advisor. COURSE AIM The aim of the course is to - provide extended knowledge in marketing - provide knowledge about how organizations can create and develop relations to suppliers, customers and other actors and how these relations will influence the development of marketing strategies of the organization. CONTENTS The course integrates different areas of knowledge within marketing, such as service marketing, industrial marketing and international marketing. The course focus the relations of organizations and their effects on profitability, competition, market planning and strategic decision making. TEACHING Lectures, seminars, supervision, cases and project work. EXAMINATION Written test, presentation of cases and project work. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, G, VG. ITEMS/CREDITS | |
| Compulsory tests and assignments | 7.50ECTS |
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COURSE LITERATURE It's available on the divisions hompage, at latest 3 weeks before the course starts. REMARKS |
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