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IEM010 Strategic Marketing Planning 6.0 ECTS credits | |
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TIMEPERIOD: Q IV LANGUAGE:English/Swedish EXAMINER Håkan Perzon Univ lekt PREREQUISITES Marketing (5 points), Organizational Theory (5 points), or equivalent. COURSE AIM The aim of the course is to: - provide knowledge of the underlying concepts, analytical methods, processes of development and problems of corporate strategy within a business enterprise. - provide insight into various managerial problems in connection to strategic marketing management.. CONTENTS The course deals with key elements in strategic marketing management; the relationship between the firm and its environment, firm's strategic choices, the link between strategy and organisation, organizational implications of different strategies, and management of strategic change. TEACHING Lectures, seminars and cases. EXAMINATION Written test, group assignments and presentation of cases. Presence during compulsory sessions is required. COURSE GRADE SCALE: U,3,4,5 ITEMS/CREDITS | |
| Compulsory tests and assignments | 6.00ECTS |
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COURSE LITERATURE It's available on the divisions hompage, at latest 3 weeks before the course starts. REMARKS |
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