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IEM008 Principles of Marketing 6.0 ECTS credits | |
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TIMEPERIOD: Q I, Q IV LANGUAGE:Swedish EXAMINER Lennart Persson Univ lekt PREREQUISITES None except general. COURSE AIM To provide the student with a basic knowledge in marketing. CONTENTS Course item Extent Basic marketing 80% Industrial Marketing 10% Service Marketing 10% The course provides basic knowledge in marketing, based primarily on consumer marketing. An introduction to industrial and service marketing is also provided. TEACHING Lectures, seminars, supervision, group assignments and cases. EXAMINATION Written test, group assignments and presentation of cases. Presence during compulsory sessions is required. COURSE GRADE SCALE: U,3,4,5 ITEMS/CREDITS | |
| Compulsory tests and assignments | 6.00ECTS |
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COURSE LITERATURE It's available on the divisions hompage, at lastest 3 weeks before the course starts. REMARKS |
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