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IEO010 Analysis of Competition and dev of Corpor. Strategy 6.0 ECTS credits | |
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TIMEPERIOD: Q 3 LANGUAGE:Swedish EXAMINER Sven-Åke Hörte Prof PREREQUISITES Basic competence and standard competence A. COURSE AIM To give the student both theoretical and practical knowledge in the performance of competitionanalysis and development of business-strategy. CONTENTS The course presents techniques to analyse a firm´s competitive situation and how to develop a business strategy. Techniques to analyse environmental impacts, branches of industries, corporate resources and shareholder values are discussed. As an exercise, the students also analyse one branch of industry and propose a business strategy for one firm in the industry.
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| Written exam | 3.00ECTS |
| 3.00ECTS | |
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COURSE LITERATURE Johnson G. & Scholes K., Exploring Corporate Strategy, Prentice Hall, 1997 (or later). Additional literature according to the instructions of the teacher REMARKS |
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