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IEM335 Strategic Marketing Management 7.5 ECTS credits | |
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TIMEPERIOD: Q II-IV LANGUAGE: EXAMINER Håkan Perzon Univ lekt PREREQUISITES Business Administration A or equivalent. COURSE AIM The aim of the course is to provide - knowledge of strategic marketing management - knowledge of different management problems in association with strategic marketing management CONTENTS This course deals with different aspects of general strategic planning of the firm. Intra firm as well as overall strategic marketing planning of a firm will be discussed in connection with analyzes of different industries. TEACHING Lectures, seminars, group assignments and cases. EXAMINATION Written test, presentation of cases. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, G, VG ITEMS/CREDITS | |
| Compulsory tests and assignments | 7.50ECTS |
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COURSE LITERATURE To be announced later. REMARKS |
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