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IEM329 International Marketing 7.5 ECTS credits | |
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TIMEPERIOD: Q III LANGUAGE: EXAMINER Manucher Farhang Univ lekt PREREQUISITES Business Administration B or equivalent. COURSE AIM The aim of the course is to: - provide knowledge of the global marketing environment - study the factors that motivate a firm to go international - learn the process of assessing potential foreign markets from a firm's perspective - provide knowledge of how to build a foreign marketing strategy for a company and discuss the process of how to implement and manage this strategy. CONTENTS The course considers the following areas: á Environmental factors in international marketing á International markets á Market decisions in international marketing á Planning and control The course considers market assessments prior to entrance on a market i.e. assessment of market potential and export estimation. Internationalization at different stages of development from first export to global activities with alternative modes of operation. Export of services, system selling, environmental and market knowledge, international market communication, negotiations and inter cultural communication. TEACHING Lectures, seminars, supervision, group assignments, cases and project work. EXAMINATION Written test, presentation of cases and project work. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, G, VG ITEMS/CREDITS | |
| Compulsory tests and assignments | 7.50ECTS |
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COURSE LITERATURE To be announced later REMARKS |
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