Luleå University of Technology
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Course Catalog 1999/2000


Business Adm and Social Science

IEM321 Service Marketing 7.5 ECTS credits

TIMEPERIOD:
QI

LANGUAGE:English/Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
Business Administration B or equivalent.

COURSE AIM
The aim of the course is to provide knowledge concerning construction, production and marketing of services.

CONTENTS
The course considers service marketing from different aspects. Construction as well as production and marketing of services is analyzed both from the customers and the providing firmsÕ perspective. Relations between external, internal, and interactive marketing is also considered. A central issue in the course is service quality.

TEACHING
Lectures, seminars, supervision, group assignments, cases and project work.



EXAMINATION
Written test, group assignments, presentation of cases and project work. Presence during compulsory sessions is required.

COURSE GRADE SCALE: U,G,VG

ITEMS/CREDITS
Compulsory tests and assignments 7.50ECTS

COURSE LITERATURE
To be announced later.

REMARKS


Valid for the academic year 1999/2000.

Web Editor: Karin.Lindholm@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1999-12-15