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IEM321 Service Marketing 7.5 ECTS credits | |
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TIMEPERIOD: QI LANGUAGE:English/Swedish EXAMINER Esmail Salehi-Sangari Tf prof PREREQUISITES Business Administration B or equivalent. COURSE AIM The aim of the course is to provide knowledge concerning construction, production and marketing of services. CONTENTS The course considers service marketing from different aspects. Construction as well as production and marketing of services is analyzed both from the customers and the providing firmsÕ perspective. Relations between external, internal, and interactive marketing is also considered. A central issue in the course is service quality. TEACHING Lectures, seminars, supervision, group assignments, cases and project work. EXAMINATION Written test, group assignments, presentation of cases and project work. Presence during compulsory sessions is required. COURSE GRADE SCALE: U,G,VG ITEMS/CREDITS | |
| Compulsory tests and assignments | 7.50ECTS |
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COURSE LITERATURE To be announced later. REMARKS |
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