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Course Catalog 1999/2000


Business Adm and Social Science

IEM018 Relationship Marketing 6.0 ECTS credits

TIMEPERIOD:
Q I

LANGUAGE:Swedish

EXAMINER
Håkan Perzon Univ lekt


PREREQUISITES
IEM008 or equivalent.

COURSE AIM
The aim of the course is to
- provide extended knowledge in marketing
- provide knowledge about how organisations can create and develop relations to suppliers,
customers and other actors and how these relations will influence the development of
marketing strategies of the organization.


CONTENTS
The course integrates different areas of knowledge within marketing, such as service marketing, industrial marketing and international marketing. The course focus the relations of organizations and their effects on profitability, competition, market planning and strategic decision making, from a theoretical as well as applied perspective. The latter in the form of projects in co-operation with industry.



TEACHING
Lectures, seminars, supervision, cases and project work.



EXAMINATION
Written test, presentation of cases and project work. Presence during compulsory sessions is required.
COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS
Compulsory tests and assignments 6.00ECTS

COURSE LITERATURE
To be announced later.

REMARKS


Valid for the academic year 1999/2000.

Web Editor: Karin.Lindholm@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1999-12-15