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Course Catalog 1999/2000


Business Adm and Social Science

IEM012 Marketing Research 6.0 ECTS credits

TIMEPERIOD:
QII

LANGUAGE:English

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
IEM008 or equivalent.

COURSE AIM
The aim of the course is to provide theoretical knowledge concerning marketing research and simultaneous provide understanding and skills concerning itŐs application as a provider of information for business decision making.



CONTENTS
The course focus the qualitative aspects of marketing research. The course include items such as: the environment of marketing research - problem identification - research design - data collection - questionnaire construction - interview technique - data analysis - communication of results.



TEACHING
Lectures, seminars, supervision, group assignments, cases and project work.

EXAMINATION
Written test, group assignments, presentation of cases and project work. Presence during compulsory sessions is required.

COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS

Compulsory tests and assignments 6.00ECTS

COURSE LITERATURE
To be announced later.

REMARKS
Valid for the academic year 1999/2000.

Web Editor: Karin.Lindholm@dc.luth.se

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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1999-12-15