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Course Catalog 1999/2000


Business Adm and Social Science

IEM011 Principle of Marketing for Non-Business Majors 4.5 ECTS credits

TIMEPERIOD:
Q I

LANGUAGE:English

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
None except general

COURSE AIM
The aim of the course is to provide a basic understanding of marketing concepts.

CONTENTS
This course is basically designed for the foreign guest student majoring in engineering, preparing them to take other advanced marketing courses. The course deals mainly with the major concepts of marketing (i.e. Pricing, Product, Promotion and Distribution).

TEACHING
Lectures, seminars, group assignments and cases.

EXAMINATION
Written test, group assignments and presentation of cases. Presence during compulsory sessions is required.
COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS
Compulsory tests and assignments 4.50ECTS

COURSE LITERATURE
To be announced later..


Valid for the academic year 1999/2000.

Web Editor: Karin.Lindholm@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1999-12-15