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Course Catalog 1999/2000


Business Adm and Social Science

IEM006 International Marketing 6.0 ECTS credits

TIMEPERIOD:
Q III

LANGUAGE:English/Swedish

EXAMINER
Manucher Farhang Univ lekt


PREREQUISITES
IEM008 or equivalent

COURSE AIM
The aim of the course is to:
- provide knowledge of the global marketing environment
- study the factors that motivate a firm to go international
- learn the process of assessing potential foreign markets from a firm's perspective
- provide knowledge of how to build a foreign marketing strategy for a company and discuss the process of how
to implement and manage this strategy.

CONTENTS
The course considers the following areas:
á Environmental factors in international marketing
á International markets
á Market decisions in international marketing
á Planning and control
The course considers market assessments prior to entrance on a market i.e. assessment of market potential and export estimation. Internationalization at different stages of development from first export to global activities with alternative modes of operation. Export of services, system selling, environmental and market knowledge, international market communication, negotiations and inter cultural communication.


TEACHING
Lectures, seminars, supervision, cases and project work.

EXAMINATION
Written test, presentation ofr cases and project work. Presence during compulsory sessions is required.


COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS
Compulsory tests and assignments, written exam 6.00ECTS

COURSE LITERATURE
To be announced later

REMARKS


Valid for the academic year 1999/2000.

Web Editor: Karin.Lindholm@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1999-12-15