 
|
|
|
|
|
|
|
|
|
IEO010 Analysis of Competition and dev of Corpor. Strategy 6.0 ECTS credits | |
|
TIMEPERIOD: Q 3 LANGUAGE:English/Swedish EXAMINER Sven-Åke Hörte Prof PREREQUISITES Basic competence and standard competence A. COURSE AIM To give the student both theoretical and practical knowledge in the performance of competitionanalysis and development of business-strategy. CONTENTS The course presents techniques to analyse a firm´s competitive situation and how to develop a business strategy. Techniques to analyse environmental impacts, branches of industries, corporate resources and shareholder values are discussed. As an exercise, the students also analyse one branch of industry and propose a business strategy for one firm in the industry. TEACHING EXAMINATION Written exam 3.0 credits Group work 3.0 credits COURSE GRADE SCALE: ITEMS/CREDITS | |
| Written exam | 3.00ECTS |
| 3.00ECTS | |
|
COURSE LITTERATURE Johnson G. & Scholes K., Exploring Corporate Strategy. Text and Cases, Prentice Hall, 1993 (or later). Additional literature according to the instructions of the teacher |
Web Editor: Birgitta.Hakansson@dc.luth.se
| The University | Student | Research | Search | Contact us | In Swedish |
 LULEÅ UNIVERSITY OF TECHNOLOGY University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399 |