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IEM607 Business Administration A II 15.0 ECTS credits | |
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TIMEPERIOD: Q III-IV LANGUAGE:Swedish EXAMINER Esmail Salehi-Sangari Tf prof PREREQUISITES Business Administration AI, 15 credits. COURSE AIM To give the student: - a knowledge of the principles of marketing. CONTENTS Part I: Part II: Principles of marketing, (primarily consumer markets). An introduction to industrial marketing and service marketing will be covered. TEACHING Part II: Lectures, seminars, group assignments and cases. EXAMINATION Part II: Written test, group assignments and presentation of cases. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, G, VG ITEMS/CREDITS | |
| 1.50ECTS | |
| 6.00ECTS | |
| 1.50ECTS | |
| 6.00ECTS | |
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COURSE LITTERATURE Part I: Lönnqvist R (1995): Internredovisning, Studentlitteratur. Lönnqvist R (1995): Internredovisning övningar, Studentlitteratur. Olsson U E (red) (1995): Kalkylering för produkter och investeringar, Studentlitteratur. Karén/Ljunggren/Öström (1994): Kalkylering för produkter och investeringar övningsbok, Studentlitteratur. IES: kompendium budgetering. Part II: To be announced later. |
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